Bridging the gap between affordability and style, actress-turned-blogger Shay Mitchell ventured into the world of entrepreneurship with the launch of her brand BEIS in 2018. What began as a personal endeavor has now transformed into a lucrative business, boasting a staggering turnover of $200 million from bag sales alone.
Mitchell's journey with BEIS was sparked by a simple observation: while there were plenty of luxurious luggage options in the market, they often came with a hefty price tag. On the other hand, budget-friendly bags lacked both appeal and functionality. Recognizing this gap, Mitchell set out to create a line of affordable bags priced around $108, designed to be visually stunning, practical, and evoke a sense of awe. Drawing from her extensive travel experiences, Mitchell meticulously curated a collection of bags that catered to the needs of modern travelers.
The success of BEIS can be attributed to several key factors: personal branding, exceptional product quality, compelling marketing strategies, and adaptability. Mitchell leveraged her own lifestyle and influence as a popular actress and blogger, effectively selling not just bags but an entire lifestyle associated with her personal brand. BEIS offers more than just aesthetically pleasing bags; each product is designed with functionality in mind, catering to the practical needs of travelers. Through captivating content and strategic marketing campaigns, BEIS effectively communicates its brand ethos and resonates with its target audience. Additionally, the company demonstrates agility in its decision-making process, pivoting its focus to align with evolving consumer behavior, such as designing bags suitable for car travel during the pandemic.
In essence, Shay Mitchell's journey with BEIS serves as an inspiring example of how a well-executed personal brand, coupled with a quality product and adaptive strategies, can lead to remarkable success in the business world.
Mitchell's journey with BEIS was sparked by a simple observation: while there were plenty of luxurious luggage options in the market, they often came with a hefty price tag. On the other hand, budget-friendly bags lacked both appeal and functionality. Recognizing this gap, Mitchell set out to create a line of affordable bags priced around $108, designed to be visually stunning, practical, and evoke a sense of awe. Drawing from her extensive travel experiences, Mitchell meticulously curated a collection of bags that catered to the needs of modern travelers.
The success of BEIS can be attributed to several key factors: personal branding, exceptional product quality, compelling marketing strategies, and adaptability. Mitchell leveraged her own lifestyle and influence as a popular actress and blogger, effectively selling not just bags but an entire lifestyle associated with her personal brand. BEIS offers more than just aesthetically pleasing bags; each product is designed with functionality in mind, catering to the practical needs of travelers. Through captivating content and strategic marketing campaigns, BEIS effectively communicates its brand ethos and resonates with its target audience. Additionally, the company demonstrates agility in its decision-making process, pivoting its focus to align with evolving consumer behavior, such as designing bags suitable for car travel during the pandemic.
In essence, Shay Mitchell's journey with BEIS serves as an inspiring example of how a well-executed personal brand, coupled with a quality product and adaptive strategies, can lead to remarkable success in the business world.